We’re not just yelling anymore.
Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first...
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Google+ Hangouts On Air: The Tool All Public Figures Should Understand
Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many...
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Masonry Layout Meets Politics
CRAFT is proud to work with Congressman Chris Gibson (NY-19), an Army hero who served our country in uniform for 24 years. Recently, we launched Colonel Gibson’s redesigned campaign website, a...
View ArticleWhat You Don’t Know Can Hurt Your Campaign
Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to...
View ArticleThe Creativity Behind the CRAFT
Thirteen milliseconds. According to MIT, that is how long it takes the human brain to process visual content. This statistic is not lost on marketers who aim to immediately engage consumers. Suddenly...
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G.O.P.: Getting Out Paced?
Recently, I had the honor to deliver the keynote at the first Tech Roanoke Conference.* Winning politics in the digital space is a matter of hot debate. Some say the Left dominates while the GOP is...
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What Political Web Ads Can Learn from this Year’s Cannes Lions Winners
The Cannes Lions recently announced their winners, ranging from Volvo’s genius “The Epic Split” commercial to Harvey Nichol’s hilarious “Sorry I spent it on myself” campaign. While all unique, each...
View ArticleBrian Donahue on C-SPAN “Washington Journal”
Emotional Ads CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.” Watch the ads discussed here: 1952...
View ArticleWe Hold These “Truths” To Be False
In politics, there are “truths” that exist — until they are refuted by actual facts. These “truths” are a result of promises from candidates or previous experiences. Examples of these include: “If you...
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Congrats!
CRAFT congratulates the new members of the 114th Congress, especially those we helped to elect. The post Congrats! appeared first on CRAFT.
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